Adidas Hits the Perfect Six: World Cup 2023 Triumph with '3 ka dream' and India's Official Jersey

Objective

adidas achieved a resounding six in the World Cup 2023, emerging as the official kit sponsor and unveiling their brand-new anthem, "3 ka dream," alongside the official India jersey. To amplify the sale of the indian cricket team jersey and anthem, they joined forces with JioSaavn to strike the right chord with a broader audience.

Strategy

The stage was set for a unique match, where both teams shared a common goal — hitting six after six to captivate the maximum audience. With JioSaavn stepping up to the plate, we orchestrated four extraordinary musical shots.

The Showcase Hook Shot: Leveraging one of JioSaavn's High Impact Audio Ad Products, "Showcase," we presented adidas's new brand anthem, captivating our listeners and guiding them to explore the full anthem, keeping them hooked!

The Straight Drive and Sweep Shot with Standard Audio Ads: We executed two impactful shots with Standard Audio Ads. The first, a commanding straight drive, guided users to a specially curated playlist for adidas. This playlist featured the adidas “3 Ka Dream” anthem, along with patriotic hits like “Chak De India,” "Lehra Do," "Maara Rey Sixer," and more, creating the perfect soundtrack to celebrate every shot in the game and maintain peak enthusiasm!

The second shot was a sweeping melody! Utilizing Standard audio ads, we directed users to the adidas website during their active listening sessions.

The Helicopter Shot With Native Audio Spot: Imitating the famous helicopter shot, by leveraging a high share of voice within the specially created adidas playlist with official branding, our native audio spot guided users to the adidas website. This smart move allowed the brand to easily connect with an involved audience enjoying the playlist.

Result

The match between JioSaavn and adidas was a harmonious symphony and the best part? Both teams emerged victorious!

Impressions: ~ 20.6MM+ Reach: 14.1MM+ Audio Spots Delivered: 22 MM+