Himalaya Wellness - House of Wellness Podcast S2

Objective

Himalaya has always been synonymous with wellness. With the Himalaya House of Wellness podcast, they aim to inform their audience about adopting wellness in various ways. After the success of Season 1 and with JioSaavn as their companion, Himalaya has launched Season 2 of its House of Wellness Podcast!

Strategy

Himalaya collaborated with JioSaavn to promote the message of wellness globally. JioSaavn worked with the Himalaya wellness team to conceptualize, produce, and host the podcast. In the first phase, the focus was on conceptualizing the podcast. This season, the aim is to guide the audience on embracing wellness in diverse aspects of their lives. To amplify this message, Himalaya partnered with six individuals, each a champion of wellness and holistic living. The roster includes two athletes, Olympian Anju Bobby George and badminton player Ashwini Ponnappa, Shridhar Venkat (CEO of the Akshaya Patra Foundation), Luke Coutinho (Holistic Nutrition and Integrative Lifestyle Medicine Coach), Vani Murthy (Founding Member of SWMRT & Sustainability Campainer), and Priyanka Mohite, the first Indian woman to climb five peaks above 8000m. After conceptualizing and producing the podcast, the team proceeded to promote it on JioSaavn. They leveraged native audio spots to promote every episode of the podcast on JioSaavn. The audio and display ads led users to listen to the podcast. Along with the in-app ad experience, JioSaavn's social media was also utilized to promote the podcast and push notifications were sent to JioSaavn listeners.

The podcast is also available on YouTube and all other leading streaming platforms.

Results

Total Audio Spots Delivered: 2.42MM+ Total Display Impressions: 7.4MM+ Playtime: 74K+ Minutes