Oreo Partnered with JioSaavn and Wavemaker for a Double-Filled Strategy for OREO Double Stuf
To match double the creme, we packed the campaign with two phases to garner twice the impact.
Partner Success Stories
Learn how advertisers from diverse industries are leveraging JioSaavn to achieve their marketing goals.
Truecaller Joined Forces With JioSaavn To Strengthen Brand Love and Become ‘Desh ka Truecaller’
Truecaller partnered with JioSaavn to strengthen its relationship with Indian internet users through a three-week-long brand campaign. Focused on awareness and affinity, the campaign was powered by an audio-first advertising strategy to engage JioSaavn’s 100MM+ monthly active users and resulted in 4.75M unique listener reach and 20M+ display impressions, and 3.2% CTR.
OPPO And JioSaavn Came Together To Celebrate The Launch of The OPPO Enco Buds With #UNPAUSE - A 24-Hour Live Concert!
OPPO partnered with JioSaavn to celebrate the launch of the new OPPO Enco Buds by harnessing listeners’ love for music and the power of personalized advertisements at scale. Within 4 days, the campaign successfully reached 6.9 MM JioSaavn listeners and drove thousands of views for the OPPO’s #UNPAUSE concert.
Netflix Harnessed The Power of Local Language Advertising on JioSaavn To Promote The Popular Tamil Film - Navarasa!
Netflix India harnessed the power of vernacular language advertising on JioSaavn to promote their new film - Navarasa. From strategic targeting to a combination of audio and visual experiences, discover how we drove millions of listeners to engage with the content.
Dell And JioSaavn Came Together To Identify India’s Next Musical Sensation!
Dell and JioSaavn partnered for the end-to-end promotions of the Dell Futurist Music Challenge using a combination of multiple formats, calls to action, and creatives. From the registration and voting to the final selection of the winners, the Dell Futurist Music Challenge reached 13 MM listeners, landed 35 MM+ display impressions along with a strong 4.4% CTR and over 5,000 responses to the contest CTAs within a week.
The Little Things That Helped Cadbury Dairy Milk Silk
Cadbury Dairy Milk Silk and JioSaavn came together to drive 57 MM impressions across young internet users pan-India by creating an immersive experience for our listeners to watch the brand’s new film featuring the cast of The Little Things, a Netflix special. The campaign reached listeners 8.75 MM unique times and clocked an average CTR of 2.8% within the JioSaavn app.
A Five Course Audio Strategy for Swiggy’s Always On Presence
Swiggy & JioSaavn came together to build an always-on presence on JioSaavn by engaging and re-engaging listeners with delicious, multi-format ad experiences. 20 MM+ listeners were reached and compelled to ‘Order Now’ from Swiggy!
Myntra Partnered With JioSaavn To Create A Buzz For Their Big Day
Myntra wanted to build a buzz prior to its End Of Reason Sale and with a 1.5x ROI on Investment and over INR 23,00,000/- in Total Cart Value witnessed for the brand, JioSaavn gave Myntra no reason to complain.
Mondelez India's ‘Empathy At Scale’ Strategy Supported By Dynamic Audio Ads On JioSaavn
Collaboration between Mondelez India, Wavemaker, Ogilvy and JioSaavn made innovation with Hyper-Personalized Narratives successful for the Cadbury Fuse dynamic audio ad campaign. The results of a Nielsen Ad Effectiveness study saw ad listeners register a 21% increase in their intent to buy.