Myntra Partnered With JioSaavn To Create A Buzz For Their Big Day

Objective: Drive Action By Encouraging Listeners To Build Their Wish Lists And Carts Ahead Of The Myntra End of Reason Sale.

The Myntra End of Reason Sale needs no introduction, but who doesn’t love a little heads up when your favourite shopping destination’s sale is finally open for you to build your cart? Myntra partnered with JioSaavn to reach our listeners with clear information and a simple call to action: Add to Wishlist.

Strategy: Create Scaled Impact With Full-Screen Ads And Agile Monitoring

The campaign panned across six days and targeted 18- 44 year olds in metro and tier 1 cities. We deployed the Overlay full screen display ad experience, strategically served to listeners when they are actively using the JioSaavn app. Myntra displayed crystal clear creatives that gave our listeners all the information they needed in hand before choosing to click and visit the website/ app. And we made sure Myntra got the results they wanted by monitoring the performance of the campaign, measure the traffic driven to Mynstra’s properties and making changes accordingly.

Impact: Drove a 1.5x ROI On Investment for Myntra With Over INR 24 Lakhs Worth Of Cart Value Driven By JioSaavn listeners

A hands-on partnership, this campaign delivered exceptional results. The Myntra End of Reason Sale campaign on JioSaavn drove a 1.5x ROI for the brand. Together, we reached over 3.6 MM unique listeners and delivered a 4.33% CTR - which is above industry benchmarks. What stood out for us is that while our listeners built their carts with enthusiasm - contributing to cart value of over INR 24 lakhs, hundreds even installed the app as a by-product of the campaign.

Ready to tell your brand story through music? Write to us at advertising@jiosaavn.com or reach out to us via this website.