Netflix Inspired Listeners to Crush on their Latest Show via a Love Poll on JioSaavn
With romance being the top mood on JioSaavn, listeners are always looking for inspiration to indulge in romantic content.
August 2021
Objective: Moving Listeners from Crushing to Feeling Like Ishq
Netflix, one of the leading OTT platforms, was launching their new show: Feels Like Ishq. The show is an ode to romance and chronicles 6 stories of people who find love in unexpected places and situations.
To spread the message of love, Netflix wanted to boost awareness for Feels Like Ishq through an engaging and innovative strategy that pushed listeners to stream the show.
Strategy: Finding a Match with Love Polls
How did we get Netflix to pass on the love to their latest show?
With romance being the top mood on JioSaavn, listeners are always looking for inspiration to indulge in romantic content. To help Netflix meet its objective, we leveraged this insight to strategize a creative solution to Feel like Ishq between listeners and the brand. How did we do that? We designed a love poll for the romantics!
We called upon our love experts to curate a 2-question poll that asked listeners:
- Where would they find their Ishq?
- What does Ishq mean to them?
These questions were centered around the core themes of the 6 love stories on the show.
Based on their idea of Ishq, the listeners were matched with one of 6 love stories to watch and fall in love with on Netflix. This stayed on top of the JioSaavn homepage for 24 hours offering millions of listeners to interact with the show and Netflix.
To attract more romantics to binge the show, we amplified Netflix’s message of love to millions of users via the immersive Standard Audio experience. This redirected listeners to Netflix stream all the episodes of their choice.
JioSaavn played the perfect cupid between Netflix and the listeners!
Impact: Building Brand Love with Music and Interactivity
The innovative and engaging strategy was loved by millions of JioSaavn listeners. The results definitely felt like Ishq -
- 29MM+ Overall Display Impressions
- 4.8MM+ Average Daily Reach for the Interactive Showcase
- 4.45MM+ Audio Ads Delivered
- 1.6% Audio CTR (3x higher than category average)
- 87% Listen-Through Rate
Curious to know which episode got maximum listeners feeling the ishq? It was episode 1 (Save The Dayte) with 1 in 2 listeners being redirected to the episode on Netflix!
Looking to grow brand love? Engage with millions of listeners on JioSaavn and inspire action now! Reach out to us at advertising@jiosaavn.com.
