Spreading The Tunes About Nexa Fronx CNG
Nexa joined forces with JioSaavn in a two-part campaign series to build awareness for the newly launched Fronx CNG
January 2024
Objective
Nexa joined forces with JioSaavn in a two-part campaign series to build awareness for the newly launched Fronx CNG
Strategy
In the symphony of modern cars, where every vehicle is a harmonious blend of cutting-edge features, JioSaavn took the driver's seat and orchestrated a strategy with the perfect engine and musical features.
The journey commenced with the initial campaign, where we tuned into one of our finest ad products: Collection Showcase. The ignition started with Collection Showcase, placing the brand prominently on the JioSaavn homepage, highlighting top features like the powerful engine, LED-connected RCL, the 360-degree camera view, and the car itself – all in one harmonious ensemble! Listeners were seamlessly directed to the official website to explore more.
Following the triumph of the first campaign, Nexa returned to JioSaavn to continue building awareness for the all-new NEXA Fronx CNG. Shifting gears, we smoothly transitioned to Standard Audio Ads, inserting a musical ad between active listening sessions to serenade our audience with the all-new Fronx and its remarkable features.
And our listeners were in tune with every note!
Results
Total Impressions Booked: 9MM+ LTR: 95.3% Overall Reach: 4.6MM+
