The Thrilling Dubai Adventures With Dubai Dialogue

Objetive

Who doesn't crave adventures, especially when set against the vibrant backdrop of Dubai? Radio Mirchi envisioned bringing the thrills of these adventures to life through a captivating show, "Dubai Dialogue," where different hosts share their dubai adventure stories across dubai. Enter JioSaavn, the perfect platform to resonate these thrills across the diverse landscapes of India and Bharat.

Strategy

JioSaavn embraced an all-hands-on-deck approach, immersing listeners in the adventurous world of Dubai. The mission was two-fold: promote the show comprehensively and highlight each episode individually. To achieve this, the strategy unfolded across three pivotal categories: Audio Ads, Display Ads, and Social Media.

For Audio Ads, we utilized our popular ad experience, the Native Audio Spot, engaging listeners in a delightful 15-minute one-on-one conversation. This immersive interaction introduced the Dubai Dialogue podcast with audio ads and complemented by clickable banners strategically placed throughout the app.

On the display front, we strategically deployed three ad experiences—Overlay, Player Banner, and Infeed—to capture listeners during moments of genuine attention and engagement. Clicking on these banners allowed users to seamlessly explore the complete podcast or select a specific episode. Along with the clickable banners ads, we also placed the podcast under the editorial section of the JioSaavn app. Expanding our reach, we ventured beyond the app to leverage JioSaavn's Instagram stories, introducing the podcast to our Instagram-loving audience.

Result

With a flawless strategy and impeccable execution, we successfully engaged listeners at scale, enhancing recall through multiple ad products. The results tell a compelling story:

• Total Display Impressions: 26MM+
• Unique Reach: 6.4 MM+
• Average LTR: 94.1%
• Podcast Playtime: 93K+ Minutes
• Top Three Cities Where the Podcast was Streamed: Hyderabad, Delhi NCR, Kolkata