The Ajio Big Bold Sale With JioSaavn!
Ajio joined forces with JioSaavn to introduce our listeners to the spectacular Big Bold Sale.
January 2024
Objective
Ajio joined forces with JioSaavn to introduce our listeners to the spectacular Big Bold Sale. The mission was crystal clear: Ajio aimed to ignite excitement and generate buzz about this season's colossal sale within the JioSaavn community and our listeners absolutely embraced it!
Strategy
Unleashing the Power of Boldness!
Ajio and JioSaavn came together to boldly promote the Big Bold Sale! To achieve this, we employed a range of advertising tactics to help Ajio reach a vast audience across India. Specifically, we used the Native Audio Spot to enable Ajio to have direct one-on-one conversations with our listeners, spanning a full 15 minutes. Additionally, we strategically employed full-screen takeover ad experiences, overlays, and in-feed banners to engage with listeners precisely when they were most active on the app.
But that's not all! We introduced a groundbreaking innovation on JioSaavn that set our listeners' hearts racing. Enter "Showcase," a 24-hour ad experience that never sleeps. Within Showcase, we added an exciting "Spin The Wheel" game, featuring six different options, from Western wear to sneakers. Users could spin the wheel and unlock mega discounts based on where it landed. The listeners? They couldn't get enough!
Results
Our campaign for the Big Bold Sale on JioSaavn spoke volumes with over 5 crore display impressions, a noteworthy 2.55% overlay click-through rate, and an impressive 83 lakh audio ads. In the process, we subtly reached out to a substantial audience of 92 lakh unique users, leaving a memorable mark.
